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Tuesday, March 21, 2006


Richard MacManus has started an intriguing series on Microcontent Design. This first post is a general overview of ideas and terms, where he does a good job of quickly articulating definitions around:
  • Data sources and formats (xml, RSS)
  • Current endorsements (Yahoo=Microsoft=RSS while Google=Atom)
  • Structured blogging (publishing content in formats readable by aggregators)
  • Microformats (built on XML to add metadata to define objects)
So, if you're providing microcontent to the world, how will you measure the usage of it? What data will be important for you to analyze? How will you define successful uses of your data?

It's probably safe to say that it will not be measured in terms we use today!

Filed in: analytics

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