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Monday, March 06, 2006

RSS In Online Retail

The NYTimes has a good article today on the trend toward using RSS in ecommerce applications. Check it out, and if you don't have a RSS strategy today, you'll understand better why you need one. RSS is disruptive.

Inserting RSS into your marketing and sales process requires some advanced thinking about analytics. RSS is simple. Really simple in fact! Analyzing RSS is not so simple however, mostly because there are many ways to deploy RSS, and each has its own analytics requirements.

However, you shouldn't let that stop you. Open a Feedburner account to get started at least. They have a terrific set of tools, and are building an amazing infrastructure for managing feeds. Or, you can analyze your web logs to quickly understand your RSS traffic (I know...old school...but it is still extremely useful). If you have questions on how to approach analyzing RSS, drop me a line (elbpdx at gmail) or add a comment below.

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