A good article from Business Week that Winthrop Hayes was kind enough to post on the Yahoo board.
There has been so much discussion about cookies over the past year+ in our industry. The article boils it all down to this sound byte:
"Concerns about privacy are leading an estimated 10% of Web surfers to erase their Internet cookies on a regular basis." All of that research, and the world gets "10%". Oh well...at least the concept is simplified for the readership of Business Week to understand.
The article goes on to say, "The race is on to find new ways to track customer behavior." This will be a good race indeed!
Another great quote from the article, "What's more, in
display advertising, even the more concrete metric of clicks is
questionable. "Click measurement has been abused," says Greg Stuart,
president of the Interactive Advertising Bureau in New York, an
industry group. "There's no relationship between clicks and brand
awareness.""
There has been so much discussion about cookies over the past year+ in our industry. The article boils it all down to this sound byte:
"Concerns about privacy are leading an estimated 10% of Web surfers to erase their Internet cookies on a regular basis." All of that research, and the world gets "10%". Oh well...at least the concept is simplified for the readership of Business Week to understand.
The article goes on to say, "The race is on to find new ways to track customer behavior." This will be a good race indeed!
Another great quote from the article, "What's more, in
display advertising, even the more concrete metric of clicks is
questionable. "Click measurement has been abused," says Greg Stuart,
president of the Interactive Advertising Bureau in New York, an
industry group. "There's no relationship between clicks and brand
awareness.""
No comments:
Post a Comment