"We can measure the tweets," he says. "We're trying to figure out what are the appropriate metrics around engagement and how to convey those."Jeremy Owyang was also interviewed for that Forbes article, noting when asked about whether there's any money to be made:
"When it comes to enterprises, absolutely," says Jeremiah Owyang, a social computing analyst with Forrester ResearchI think Twitter rocks, and will continue to change how we communicate and share information. I use it to bookmark information now (so sorry delicious...), as well as staying in touch with the evangelists in the social media industry and the analytics industry. And with this new development of measurement coming from Twitter, I imagine we'll all be watching these industries get closer together as we figure out how best to integrate information.
(nasdaq: FORR - news - people ). "I just got off a call with a client that's asking about how to engage on Twitter. There's definitely interest."