facebook sdk

google tag manager

Wednesday, May 31, 2006

InfoWeek on Low-Cost Analytics Packages

InformationWeek has a review of five low-cost analytics packages.  Short reviews on each, highlighting some key features.

The last page has a blurb on cookies (the issue that just won't die!), noting:
"Many experts feel that the whole "cookie hype" has largely been due to media coverage. "Cookies are the lowest concern of any of type of spyware," says Joe Telafici, director of operations for McAfee Avert Labs."
- and -
"The controversy resulted in some spyware sweepers picking up these types of cookies -- and, as a result, it's probable that a lot of users deleted them. So if the cookies are dumped, how useful are the analytics products? Not very."
Filed in: analytics

Technorati Tags:

1 comment:

  1. Not to beat a dead horse but what's the point of reviewing a product people can't buy (Google Analytics)? Just because it says "Google"?



webtrends reinvigorate analytics