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Thursday, May 15, 2008

Forbes Article on Jive

How awesome is this. A great article in Forbes magazine on Jive

Upstart Jive Software aims to change the way people work by bringing social networking to the office. It's up against some firm called Microsoft.

Jive Software chief executive David Hersh has a lofty goal: a world where office work is so fulfilling, inspiring and free of trivialities that parodies like Dilbert and The Office cease to exist.

There are loftier goals--ending genocide, famine, cancer--but Hersh's is a good fight, and you can make a lot of money helping companies get themselves out of those endless e-mail chains and pointless meetings of office work. Jive's software uses the Web to do that.

"People live in e-mail and documents no one else can see. We're changing the way companies work," says Hersh.

Jive's newest product, called Clearspace, uses Web collaboration and communication tools such as forums, wikis and blogs to allow people in different offices to work on a short-term project using a single Web calendar, to-do list and discussion rooms. A manager can scroll over names of subalterns and see what they're working on and whether they're in the office, traveling or at home.

Very cool indeed.

Thursday, May 08, 2008

Tracking Search Terms in Jive's Clearspace

Jive's Clearspace application is a very powerful tool for building active, engaged communities. Whether you are using it for collaboration, blogging/publishing content, for discussions, or documentation, you'll want to know what your visitors are searching for on the site so you can make sure the right content is available at the right time.

There are a couple of ways to get a handle on the on-site search traffic. For one, you can simply query the database (if you're running Clearspace on-premise) for search terms used by your visitors (among other things, the search table also includes which userID made the request, along with how many results were returned).

Even easier though is to make sure your analytics tool is setup to correctly interpret a Clearspace search query. A Clearspace query makes a request like this:

Example: http://www.jivesoftware.com/community/search.jspa?

Parameters include:
  • q = the search term
  • resultTypes = the types of items inside Clearspace to search
  • peopleEnabled = true/false - whether to include searches on profiles
  • dateRange = searching for something in a specific time period
  • communityID = searching in a specific community
  • rankBy = sort criteria
Generally speaking, setting up on-site search tracking for most of the web analytics packages is pretty straight forward. For example, to setup Clearspace on-site search tracking for Google Analytics, you'll perform the following steps:
  1. Login to your Google Analytics account and navigate to the "Analytics Settings" for your account.
  2. Edit your profile settings for the profile analyzing Clearspace
  3. Select "Edit" next to your "Main Website Profile Information"
  4. Scroll down to the Site Search section and enter the following information. You can only add 5 categories, and Clearspace has 6 different parameters (above), so you'll have to choose 5 of them (I don't include the CommunityID as most searches are not targeted at a specific community on the sites I've seen)

Save your changes, and that's it. Now just wait for those fabulous search reports to start coming your way so you can continually optimize the site for your visitors.


webtrends reinvigorate analytics