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Friday, September 30, 2005

NSA geo-location patent

According to news.com, the NSA has received a patent for identifying the physical location of a logical internet address (in short: we know where you are!).

The NSA only provides a little more information on their Network Geo-location Technology. Of course, if we really want to watch their 27 minute video, we'd probably need to arrange for a "personal visit" and fill out various forms, etc. Big brothers need big brothers too!

Thanks K!

Tuesday, September 27, 2005

fewer clicks, more clickthrough

DoubleClick posted some data that the NYTimes picked up yesterday, suggesting that fewer email recipients are clicking on emails (spam filters, or blocking the tracking images may be contributors), but of those that are clicking, there's better conversion.

From the DoubleClick press release:
“We have seen open rates declining for several quarters and we knew that that it was in part as a result of image blocking by ISPs and Outlook. What this in-depth review shows is that it isn’t one individual factor that is putting pressure on open rates but a combination of forces, and with this insight we can help marketers to better analyze and target their e-mails to various list segments,” said Kevin Mabley, Vice President of Account Management and Strategic Services for DoubleClick E-mail Solutions.

My thoughts:
Another contributor might be that their tracking cookie (from DARTmail) is set via a third party cookie, and there are more third party cookies getting blocked.

Also, the anti-spyware tools might be identifying and blocking the doubleclick tracking requests.

Monday, September 26, 2005

Blogging and disclaimer

In the spirit of transparency, let me note a bit about myself. I work for WebTrends, Inc. WebTrends provides software and services for companies to analyze their web traffic and marketing successes. I'm a software architect with WebTrends, having had a separate previous career in IT (at Intel, WebTrends and NetIQ).

In this blog, I'm going to write about whatever is of interest to me. My views do not necessarily reflect those of WebTrends. I do not speak for WebTrends. There. I think that covers it.

I did look around a bit at other personal/professional blogs posted by employees of other companies to see if there were better disclaimers - but I didn't find any. Does anyone know of any?


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