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Wednesday, May 17, 2006

Feedburner Ads

Pat McCarthy notes a couple of challenges he sees with Feedburner's Ad Network. I agree with his comments.

I have written about Feedburner a few times. They've clearly got very smart people solving problems we don't know we have yet. What I like about the new Ad service (FAN) approach is that they are using meta data to help drive the ad content. I like the concept of integrating ads into other information (eg, web pages, etc.) presented as microcontent. As Fred Wilson notes, "FeedBurner continues to lead the way in monetizing microchunked content".

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