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Wednesday, June 27, 2007

One View Of Widget Stats

Interesting "widget" stats from the smart folks over at Lijit. Their approach is to crawl blogs and look for "any regularly-occurring functionality on a blog powered by an external service, voluntarily installed by the blog owner, and powered by Flash or Javascript". Most of those widgets are analytics tools, along with ad providers, and other social networking tools.

The information is a great commentary on our industry...look at the list of analytics providers. Does anyone else see our industry as a page torn from The Innovators Delimma? Where are the usual suspects you think of when you think of web analytics? Instead what you see are small, scrappy, smart solutions that are moving core analytics to a commodity service.

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