How to track?That's quite a list! Even if you did some of it though, along with some of the other items he suggests, you'd be headed in the right direction.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS feeds based on keyword searches: Feedster.com, Technorati.com, IceRocket.com, Google.com/blogsearch, Blogpulse.com, MSN Spaces, Yahoo! News, Google News, MSN News and PubSub.
• Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include: Newsgator.com, Bloglines.com, Google Reader or Pluck.com.
• Sign up for Google and Yahoo email alerts using your desired keywords (http://alerts.yahoo.com/ and www.google.com/alerts).
And, I would add Attensa Outlook to the options in the RSS Reader category.
Finally, I would also recommend looking at this transcript from an online Q&A session with Steve Rubel. This piece of the industry is clearly in its infancy.
Filed in: analytics buzz
IMHO, the greatest RSS reader out there (if you are already using it for email) is Thunderbird. Thunderbird often ignores the fact that one is reading a feed and shows the site itself (as if one were reading a Permalink.)
ReplyDeleteSorry, I know you wanted to write about reputation management more than feed readers, at least today.
Robbin
LunaMetrics