Jive acquires Filtrbox

Jive Software, who makes fabulous collaboration tools for both internal Enterprise use, and external communities announced today that they are acquiring Filtrbox.

TechCrunch notes:

Jive says that Filtrbox’s social media real-time monitoring technologies will be absorbed into Jive’s platform to help businesses and brands harness the power of the real-time web from within Jive’s collaborative software.
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Jive is wise to boost its offerings as it is going to be competing with Salesforce’s Chatter and other social offerings. But the company is ready for the fight.

RWW notes:

How companies leverage the cloud will determine how they fare in the market. The ability to crunch large amounts of data is vital for understanding the real-time nature of how conversations flow. Jive seems to understand this and appears to be moving more toward a cloud-based strategy.

Initially, Jive will market Filtrbox through its Jive Market Engagement solution along side Radian6. Jive and Radian6 formed a partnership back in September. Here's what Jeremiah Owyang and his colleague, R "Ray" Wang had to say about the partnership.

Radian6 and Filrtrbox are essentially in the same space. it is unclear how the relationship between Jive and Radian6 will be affected by the Filtrbox purchase.

This definitely muddies the waters with Radian6. It'll be interesting to see what happens there.

Not only is this a social monitoring play, but there are analytics implications here as well. An interesting move, and one we'll watch closely! Congrats to my friends over at Jive!