Flurry wins because comScore’s sales force will sell Flurry’s data analytics software, generating an initial revenue stream for Flurry. According to Director of Community Peter Farago, clients will pay comScore to have Flurry’s SDK installed on their applications, and Flurry will make a revenue-share for each client. ComScore is adding reporting and charting software on top of Flurry’s analytics. Flurry is traditionally free for developers, but comScore is going to charge clients to use Flurry because of the additional reporting and charting they add.This news is getting a lot of attention. As it should. This is a good deal for Flurry who, as a young company trying to make a living in the already crowded Analytics space, have figured out two revenue models already.
I agree with though:
The way I see it, it’s only a matter of time before someone like comScore or The Nielsen Co. buys out Flurry and its rivals. It’s becoming increasingly evident that the mobile web and mobile apps are part of new usage behavior that goes beyond today’s plain-vanilla web.There are plenty of smart folks in the Analytics and #measure space that know full well what is required to make their holistic, powerful solutions work for brands around the world. This is a wise move by both companies to make a big play in this rapidly expanding space. 2010 will be a great year for Analytics in mobile measurement. Bring it on!