URL Best Practices

The folks over at SEOmoz have a smart post noting best practices for URLs. The guidelines they outline are spot on for overall usability and are obviously helpful with regard to SEO.

The list includes the following categories:

Describe Your Content
Keep it Short
Static is the Way & the Light
Descriptives are Better than Numbers
Keywords Never Hurt
Subdomains Aren't the Answer
Fewer Folders
Hyphens Separate Best
Stick with Conventions
Don't be Case Sensitive
Don't Append Extraneous Data

The suggestions are also very helpful from an analytics perspective. Building a structure that is easy to read and navigate, is also going to be helpful for defining reporting needs based on specific segments, content groups, scenarios, paths, etc. It's great advice all around.

Filed in: analytics, search

Technorati Tags: analytics, search