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Tuesday, September 19, 2006

Search Results and User Behavior

ClickZ ran an article yesterday on a recent Google "experiment" to tie ad position to user behavior. This puts a new twist on analyzing search referrer traffic as there are more variables thrown into the mix. The article notes:
"The Google quality score uses text ad relevance, historical keyword performance, landing page quality and other factors to determine ad placement. Yahoo's new Panama search ad platform takes into consideration similar factors to rank text ads."
I wonder to what extent Google (and Yahoo) will pass along the "other factors" data to its customers (in the referrer, or in the ad/campaign performance data).

Filed in: analytics, search

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