Thinking about the industry

Xavier Casanova has a smart post today about the changing analytics industry. I like this quote:

"it seems to me that the amount of free, uncontrolled buzz has skyrocketed on over the last 2-3 years"

It's very true. The external buzz is really only measured by referrer traffic today in current analytics tools, and yet it's spawning new parallel analytics to the web analytics world (Feedburner, BuzzMetrics, etc.).  As Xavier says, "think about it".

Filed in: buzz, feedburner