Pat McCarthy notes a couple of challenges he sees with Feedburner's Ad Network. I agree with his comments.
I have written about Feedburner a few times. They've clearly got very smart people solving problems we don't know we have yet. What I like about the new Ad service (FAN) approach is that they are using meta data to help drive the ad content. I like the concept of integrating ads into other information (eg, web pages, etc.) presented as microcontent. As Fred Wilson notes, "FeedBurner continues to lead the way in monetizing microchunked content".
Filed in: feedburner, microcontent, advertising