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Tuesday, April 04, 2006

Analytics Challenges with Emerging Technologies

Great info from Marketing Sherpa posted in this article from eMarketer last week. Their results show where Marketers would like to experiment with advertising...the top 3: Mobile devices, Video and RSS. Each of which presents interesting challenges in the analytics world.

Also note that a whopping 40% of those who responded to the survey said they would be adding RSS feeds this year and 35% would be adding in-house blogs. This is the year of transition to microcontent.

As with any emerging technology, new analytics methods are constantly being defined and refined to meet these changing needs. Your success in building the right analytics for your site requires time for proper planning and testing. I encourage you to leverage the professional services team or consulting team of your analytics vendor to help ensure your results meet your expectations. And don't forget to have fun with it!

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