What Are They Missing at the Harvard Business School?
Ok...head on over to this ivy-covered article and then come on back. What are they missing? Wouldn't it be great if they were also helping current and future business leaders understand how important it is to measure success with their web presence? If someone is going to take the time to write openly and honestly about their expanding business, future directions, or their ups and downs, I'm sure they're going to want to know a little about their audience and what keeps them coming back (and where did they come from, and how often do they come back, and do they visit other properties, etc, etc.).
I believe our friends at UBC could help the folks in Cambridge augment their curriculum a bit. We wouldn't want the mighty Crimson falling behind the curve... (disclaimer: my wife is a big red alum)