- Engagement. Real-time engagement is a very smart idea, and will be very useful for sites who are looking to really understand what's of interest by their visitors.
- Data in context. Very smart. It's one thing to see a number, or even a trend, but is it good? Or bad? Context matters.
- More data. Mobile devices and social activities are critical to understanding the big picture.
They've updated their look as well, with a data-viz look to their site, and new dashboard views within the product. All good things. Well done.