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Sunday, February 28, 2010

State Farm's Impressive Mobile Apps

State Farm has done a great job of leveraging mobile technology recently. They have put together a couple of great iPhone apps that go beyond traditional marketing, and offer an interesting glimpse into how businesses can leverage mobile devices.

Their first app, the Pocket Agent is full of good useful info. The feature I think is the most useful is the one you don't want to ever have to use. If you're in an accident, you need to capture as much information as possible to assist with (among other things) any claims you might need to make. It's good to gather this info right away, and their iPhone app allows you to do this easily. They've even updated the app a couple of weeks ago to add enhancements to their “Submit a Claim” functionality, including:
o Draw the Scene
o Other claimants and vehicles
o Describe the Scene
o Offline access to documenting an accident

Their second app, Steer Clear, is more targeted toward educating young drivers - and verifying that they are doing the right things. As they say,
The Steer Clear® Mobile app is part of a comprehensive program that helps young drivers reinforce positive driving behavior and stay aware of hazards on the road.
I find this app to be a very smart move for State Farm. First of all, they are targeting young drivers who are more likely to be mobile-savvy, and therefore might appreciate that they can lower their insurance costs by following the app.

Second, they've built in some great verification tools that allow State Farm to validate whether the driver is actually following through with the trip logs, training and education. Of course, it's not a perfect solution - you can probably figure out how to say you're doing something and not actually do so - but it's a great attempt.

Here's a video showing what they're up to.

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