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Wednesday, December 03, 2008

Google Analytics Event Tracking

Google continues to do a good job of adding additional functionality within their Google Analytics framework. Their Event Tracking is well done (with the usual capacity/scale issues). I do like how well they've laid out the tracking code, and even threw in a couple of extras in there (time tracking and mouseover tracking).

Of course, WebTrends and others have had this functionality for years now, and have much deeper customization options...but I am biased.

A couple of notes on GA's event tracking:
  1. Bounce rates will change. They are treating events as additional "requests", so if you have a single-page visit with an event triggered (automatically or through interaction), it's no longer considered a single-page visit.
  2. There are limits to how many events they will count. This is a free service afterall, but they note that in addition to the other report limits within GA, there is a limit to the number of requests per visit they will include in the reports. Watch how you implement events!

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