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Tuesday, April 03, 2007

Attention Metric from Compete

Compete has just launched a new Attention metric, defined as "The total time spent on a site as a percentage of the total time spent online by all U.S. internet users". They now have daily updates, measuring the "velocity" of change in attention as well. It's an interesting view of overall traffic, and the tools provided by Compete are pretty cool.

The WAA has a research committee focused on measuring "new media", providing useful methodology and best practices that is also worth checking out if you're interested in more specifics on this topic.

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  1. Compete is indeed interesting. The problem I see by merely associating "attention" to "time" is that it doesn't convey the quality of the attention, as I described recently on my blog. In the coming weeks I will be working with the folks from The Attention Company to see the role of the Attention Economy concepts in web analytics. Check for updates on my blog.


  2. Hi Eric,

    Nice metric indeed. Sad that this only works in the US. As always in Europe this kind of things come later ;-)

    Anyhow, regarding new type of metrics, I saw last week Avinash's presentation on Competitive Analysis and it was really interesting. He presented other ways to measure the performance of websites than by Web Analytics. I think that he's going to make this presentation in SF. I really encourage those searching new metrics to compliment their dashboards to attend the presentation.

    Eric, I hope I'll have the opportunity to meet you finaly in person in SF. Are you attending the Emetrics?



  3. Hi René! Thanks for the comment. I'd love to see Avinash's presentation - and get a chance to meet you as well...but I'm not planning on attending Emetrics (at least - not that I'm aware of :-).

    All the best to you!


  4. I agree with you S. Hamel. I see attention as merely measuring degree of engagement, not kind (see Theo and Avinash). What does "attention" tell us? Let's say my site is trending towards higher and higher "attention" values. Does that mean that people like my site more? Could it just be that my site navigation has gotten worse? Or hundreds of other things. I just don't see this as an actionable metric, unless it is put in context by other metrics. Anyone disagree? I'd love to hear a dif. point of view here.



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