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Thursday, February 15, 2007

More Thoughts On Page Views

Steve Rubel continued the discussion of the replacement of the Page View as the metric of choice in our industry. He suggests that Events, Unique Visitors and Time Spent are likely candidates for replacement metrics (with Events and Time Spent as the two likely leaders).

The article is worth a read...as are the comments.

Filed in: analytics, web+analytics

Technorati Tags: analytics, web+analytics

1 comment:

  1. Jacques Warren2/19/2007 7:36 AM

    Hmm, yes, well... page views. Have we all forgotten that page views are the result of a click (most of the time)? So, callig them events or clicks, in an html page, or any other format, is just the same plain thing. We're just facing a vocabulary problem, not a conceptual one.

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