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Wednesday, January 03, 2007

Analytics Tools In The News

A couple of newsy items in our analytics space:

1) Martin pointed me to the news that WidgetBox has released an analytics tool for WidgetBox customers. This is a smart idea, and very helpful for those using WidgetBox. From their post on why analytics matter:
With our Syndication Metrics, you, the widget developer, can assess the popularity and effectiveness of your widgets at a very fine level of granularity. We think it¹s like Google Analytics but for widgets. Now, you can track the spread of your widgets across the Internet and identify your biggest users are as well as most influential. You can also figure out the external triggers driving subscriptions, and make adjustments to maximize your widget’s exposure. You can identify which sites are driving the most traffic through your widget and forge strategic relationships. For the first time, the fog will lift and you’ll clearly be able to see which of your widget efforts are truly working.
2) The fine folks over at Performancing have sold off their analytics tool to PayPerPost. I really like the Performancing analytics tool. They were the first to put out a simple RSS feed of analytics data that was easy to use. Here's how my data looks in an RSS feed if you're interested.

I'll be interested to see what happens with this. PayPerPost definitely needs analytics data to provide to their customers, so it makes sense they'd pull something together.

Performancing keeps their ad network and PFF (performancing for firefox), which are terrific assets. PFF is now ScribeFire, the ad network will be renamed soon.

Update: The deal is off...wow, what a turnaround...Nick notes that they can no longer run the metrics tool and that the code will be given to open source. Best of luck to the Performancing team!

Filed in: analytics, web+analytics, performancing

Technorati Tags: analytics, web+analytics, performancing


  1. WidgetBox sounds interesting. There is another startup that has a similar offering called MuseStorm (http://musestorm.com/)

    The $10,000 question is how to integrated this data with your other online marketing data?

  2. I think the Performancing deal was with PayPerPost, not PayPerClick.

  3. Hi Jeff, thanks for the post. Will web services save us all in this regard? It feels like too much of a moving target right now, doesn't it?

    And thanks to the anonymous comment about PayPerPost...I definitely noted that incorrectly as PayPerClick.



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