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Tuesday, January 17, 2006

On First Impressions

Nature.com has an article on how quickly web users "judge" a site. They refer to research indicating that visitors will form an impression of the site within 50 milliseconds of viewing a web page.

My takeaways:
  • Make sure pages load quickly
  • Keep the site simple with few graphics
  • First impressions last
  • Analyze single-page visits to pay attention to why visitors are dropping

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