The new cost-per-action, or CPA, network will pay only if net users perform a specific action such as making a purchase or generating a sales leadThis is a decent attack on click fraud. Presumably Google doesn't get paid unless a specific goal or conversion happens in this scenario. Or maybe they just get paid more when an "action" does happen? The pricing model will be very interesting for this new approach. Is there a concept of an auction price? Are some goals weighted higher than others?
And how will one quantify the various "actions"? Well, I guess you need some sort of analytics to do that. Will it matter which analytics package you choose?
This one will be very fun to watch unfold.
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